From left to right: Björn Scharnhorst, Steven Widdel, Stefan Scheuer, Fabian Solf, Dr. Matthias Elsweier and Christopher Feist at the ceremonial conclusion of their strategic partnership.
Do you use digital networks or traditional media in your corporate communications? Modern platforms and traditional news channels do not have to be mutually exclusive, but complement each other ideally and open up a wide range of opportunities for young companies in particular to present and develop themselves.
A comment sets everything in motion
The collaboration between activelaw and Papair began with a LinkedIn comment. Richard Prechtel, notary and lawyer at activelaw, praised a post from Papair, a start-up in the area of environmentally friendly paper products, which had just received a sustainability award in Great Britain. This comment attracted the attention of another activelaw client, who then asked for mediation in order to invest in Papair.
From social network to strategic investor
This digital exchange paved the way for Papair's decision to include Harbour Investment Holding as a strategic investor in the cap table. It was therefore obvious to commission activelaw to carry out the legal implementation of the participation agreement and the capital increase.
Strategic partnerships and media attention
The partnership between Papair and Harbour Investment is based on the common goal of sustainability and innovation in the paper industry. Through innovative developments, ecological responsibility and local production, Papair quickly gained media attention.
From LinkedIn to HAZ front page
The highlight for Papair was then a feature story on the front page of the Hannoversche Allgemeine Zeitung (HAZ). In this way, the circle of digital and traditional media is finally closed again.
conclusion
Papair's success shows that a clever combination of digital presence and traditional media work is essential. Platforms like LinkedIn are more than just networking sites — they are catalysts for real success. With support from activelaw and Harbour Investment, Papair was not only able to grow legally and financially, but also write an inspiring story that impressed both digitally and analogously.
Support for founders
At activelaw, we support young companies in their founding and development. Are you also planning to set up a company? We are at your side with comprehensive advice as well as with our network to ensure your success.
